We contacted Zach (Zono) & Zach (Lees) across the globe in sunny Cape Town to tell us about their new brand venturing to bring pink into the South African skate scene.
Answers by Zach Lees.
What do you study now // where?
Currently there are two of us involved with pinkcpt - Zach Zono (@zachzono) has just finished high school and is starting a venture into the music industry with his band Youth Gallery. Zach Lees (@zachlees) is currently studying digital marketing and working in the the digital marketing industry.
What was the main incentive behind setting up the brand?
The main incentive behind setting up the brand was really about putting the colour pink on the local skate scene. At the time in Cape Town 'pink' was still seen as a very feminine colour so the aim was to introduce it to a more 'masculine' energy and blur lines of colour and gender.
"At the time in Cape Town 'pink' was still seen as a very feminine colour so the aim was to introduce it to a more 'masculine' energy and blur lines of colour and gender."
Do you enjoy the gender fluidity of marketing and selling caps?
Absolutely! Clothes should never be made for certain people, everyone should wear and buy whatever they want!
We mentioned this slightly before - it was just kind of funny to be introducing this 'girly' associated colour into a macho and bravado scene. It started off by poking fun at how colours are viewed, like 'hey we skate and we wear pink.'
What's been the most exciting moment of setting up the brand so far?
At least for me typing the initial photo shoot we did to launch the new caps was a bunch of fun. Getting together some of my beautiful friends to go around Cape Town taking pictures and having a fun time together is always a highlight regardless of a situation.
What brands inspire you most?
We definitely have to give some shout outs to the big guns in Cape Town street wear, players like 'Young & Lazy' and 'notseen' are definitely brands that inspire Cape Town creatives to give it a shot. Internationally I (Zach Lees) fucking love Stance Socks - their game is straight up fire.
Do you notice any major differences in style between Cape Town and more European trends?
It's weird in that white Cape Town is effectively a microcosm of Europe, so we almost copy everything we see happening up North. It would be unfair of us to speak of Cape Town style as a whole compared to Europe because we can't speak with any authority for the majority of the people living and styling it up here. What we can say is that there is definitely a unique South African flair that can't be found outside of the country.