Flora Beagley, portfolio.

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Motley finds the world’s best jewellery designers to collaborate with. They use a sustainable supply chain to create high-end designs, making the market price more accessible for consumers and consequently democratising design.

Link to website.

Writing

I have had lots of copywriting and editorial experience at Motley London. 

This includes:

  • Campaign messaging

  • Collection naming

  • Interviewing designers

  • Writing content

Example work:

Demystifying Bauhaus

An Interview with Francesca Villa

Don't Be A Wallflower collection

Analytics & Product Design

Being the Product Marketing Executive has been instrumental in allowing me to build wireframes, communicate designs to developers, and analyse metrics to dictate new designs and effective campaign messaging. 

I love the interwoven nature of analytics and creative.

I love being the middle man between website and creative.

Skills from this role:

  • Metric analysis from behaviour on the website

  • Customer research - interviewing customers and gathering information to inform marketing campaigns

  • Wireframe design

  • Communicating design needs to both creative and developers

Analytics & Product Design

Being the Product Marketing Executive has been instrumental in allowing me to build wireframes, communicate designs to developers, and analyse metrics to dictate new designs and effective campaign messaging.

I love the interwoven nature of analytics and creative.

 

I love being the middle man between digital website and digital creative.

Skills from this role:

  • Metric analysis from behaviour on the website

  • Customer research - interviewing customers and gathering information to inform marketing campaigns

  • Wireframe design

  • Communicating design needs to both creative and developers

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I co-founded FRUIT Magazine in August 2016. It's an online platform to showcase the creative work of young people that don't necessarily study creative degrees or professions, helping nurture untapped value, encouraging them to keep these skills fresh in later life. 

The magazine has been designed, maintained, edited and produced by myself and co-founder Bianca.

We take people's ideas and turn it into digital content for both artist and audience.

Highlights.

SICILY UNDER COVID-19

 

Produced by myself, words by Federico Davì who looks back at Santa Rosalia, a figure who has protected Palermo in the past in times of trouble. 

FRUIT x LARA OLSZOWSKA. 

 

Video for this collaboration exploring golden architecture in the eastern city of Minsk, Belarus. 

CATACOMBS

 

Bringing the poem 'Catacombs' to life in our Purist Blue issue. 

 Self initiated projects. 

February 2019 I curated the exhibition ‘PISSOIRÉE.’

 

It was an opportunity to showcase artists in a physical space from this online magazine. 

 

It was a great success and we raised awareness of young emerging Scottish and English artists in Edinburgh. See full event page here

Tunnocks Tea Cake filter inspired by the traditional Scottish snack. Aimed to engage young people with old-fashioned brands over digital platforms. 

 Illustration samples. 

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